20 Years as a C-Suite Turned Forward Deployment Expert

Your AI expert has never run a company.
I have. For twenty years.

I help build finance data and operations that is AI native.

Book a call See how it works

Salesrunning

Pipeline, run overnight

Leads categorised412

Intelligence written84

Worth a call11

Research → intelligence → execution. Autonomous.

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These publications have written about Hayat

“We handed Hayat the mess. He gave us back a company.”

Babacar DialloSenovo

A key part of our Secondary round, data strategy and overall growth.Mat Westergreen, CEO, Grantify

We needed a CFO who was strategic but hands on. Hayat Amin to the rescue.Carl Steinmann, Founder, Acresclub

Very diligent, very reliable, methodical, implementing efficient processes.William Green, CEO, L'estrange

Hayat brings expertise and flair to corporate financial management.Rob Withagen, CEO, Asoko Insight

An innovative financial leader. Scalable solutions, and a real leader.Dan Moller, COO, Vinaya Technology

Hayat Amin’s track record

Years in the C-suite

Exits

FT100 companies

Unicorns

The operator

Who is Hayat?

A corporate Swiss Army knife, and an expert in AI agents.

A CFO, CEO and CSO behind three exits, with American Express and TripAdvisor among the buyers, and three companies in the Financial Times 100 fastest growing. Built mostly in the US and UK, from scratch to a £20 billion valuation. His craft is finance, strategy, go to market, M&A, fundraising and operations, and now the AI that runs them.

Companies Hayat has been a part of

CakeExited to American ExpressEXITED

TripBodExited to TripAdvisorEXITED

iHorizonAcquired by Cooper Parry

GrantifyExited to US PE and FT100 listedEXITED

DGSValued at £20 billion

Nextech18.5bn data points

Position ImagingHundreds of millions raised

CodiBacked by Andreessen Horowitz

Learn more

The problem

AI breaks. AI lies. AI guesses.

Intelligence is now available to everyone. Connecting it to your business takes a human who understands how business actually works.

AI needs watchingAgents drift. Nobody reads the output at 2am.

It says the wrong thingConfident, fluent, wrong. That is a real number gone bad.

Never actually operatedBrilliant with models. Never closed a month end.

That is where I come in

I specialise in connecting company processes to AI intelligence.

Before and after

Days become minutes.

Same people, same systems. The waiting is what disappears.

Finance

Month end

Day 8Numbers land on working day eight

Day 1Read on day one, every morning

Board pack

A weekA week of copy and paste from four systems

Same dayDrafts itself the day the month closes

Operations

Invoices

DaysKeyed in by hand, then checked by hand

MinutesCoded and in the approval queue on arrival

Customers

WheneverOne inbox, waits for whoever opens it first

InstantSorted and answered, a person only when needed

Sales

Pipeline

WeeksTen accounts researched a day, the rest guessed

OvernightHundreds read overnight, shortlist by morning

Follow-up

Hit and missDepends on who remembered

Every timeEvery lead, on their channel, in your voice

People

New hires

3 monthsThree months to learn where anything is

Day 1Ask the company, get the answer with its source

Reviews

LateLate, rushed, or quietly skipped

On timeDrafted from real work, waiting for the manager

Compliance

Audit

WeeksEvidence gathered in a panic

A downloadCollected as the work happens, audit is a download

Policies

YearlyWritten once, a year out of date

LiveUpdate the moment the process changes

This is what changes in a 25 to 200 person company once the process itself is wired to AI, not just a chatbot bolted on the side.

Learn more See it on your numbers

What gets built.

Cash forecast that updates itself
Month end closed in days, not weeks
Board pack built from source data
Margin by product, customer, channel

What gets built, department by department:

Live in eight weeks.

How a build actually runs, from first mapping to handover.

Week 1Week 4Week 8Week 12Ongoing

MapFollow the money and the work

BuildFirst system into production

WidenFinance, ops, sales, people

Hand overYour team owns it

Stay onI run it as your AI operator

Podcast appearances

On the record.

01SeedLegals WebinarHayat speaks to some of the UK's most promising startups about the benefits of fractional CFOs.

Listen →

02The Modern CFO PodcastHow AI is taking over finance processes, and why that means CFOs no longer need to be full time.

Listen →

03The Gross Profit PodcastOn founding businesses and the rogue strategies Hayat ran in his career that actually worked.

Listen →

Ways of working

There are two ways
I join a company.

Forward Deployed Engineer

AI Operations, built and run inside your company. The connector between your processes and the depth of AI intelligence available.

In your systems, your meetings, your stack
First system live inside eight weeks
You keep everything built

See the FDE work

Fractional C-suite

I join as your fractional CFO or Chief Strategy Officer, one or two days a week. Twenty years of operations and three exits, owned by name.

Fundraising and investor relations, rounds run end to end
M&A, buy side and sell side, through to the exit
Financial strategy and modelling a board will back
Budget forecasting and runway you can bet on
Stop any time, no notice period

See the C-suite work

Let’s get on a callTwenty minutes. No deck, no pitch.

“A key part of our exit, data strategy and overall growth.”

Mat WestergreenCEO, Grantify

Questions.

What is a Forward Deployed AI Engineer?

Someone technical who moves into your business and makes the AI work in your world, instead of handing you a roadmap and leaving. I do that job for finance and operations.

One person, really?

One person with AI covers what used to take a small team. You get a single accountable operator instead of a partner, a project manager and two juniors.

Do you replace my team?

No. I take the work nobody wanted off them. Same people, higher value work.

Who owns what you build?

You do. Code, agents, accounts, documentation. No lock-in by design.

How much does a fractional AI executive cost?

A fraction of one senior hire. You get C-suite judgement plus the build, one or two days a week, without the full-time salary, equity or notice period.

How fast do we see something working?

The first system is live inside eight weeks. Week one is scoping, and you see working software from the first month, not a slide deck.

Is our data safe with AI in the loop?

Everything runs inside your own accounts and your own stack. Nothing leaves your control, and every agent's output is checked before it touches a real number.

Why not just hire an agency?

An agency hands you a roadmap and leaves. I do the work, run what I build, and answer for the number it moves. One accountable person, not a rotating team.

Field notes