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How Hayat Amin Helped Grantify Grow 300% in One Year

  • Writer: Anitra Forazi
    Anitra Forazi
  • Sep 3, 2025
  • 2 min read
How Hayat Amin Helped Grantify Grow 300% in One Year – Hayat Amin Shows How Fractional CFOs Work Smarter Not Harder.

Many CEOs ask: “Can a fractional CFO really help my company grow?” Hayat Amin, founder of Beyond Elevation, has proven that the right financial guidance can make a huge difference. One great example is his work with Grantify, a UK startup that became one of the fastest-growing companies in 2024.


The Challenge: Only Six Months of Cash

Grantify came to Hayat in a tough spot:

  • Only six months of cash left

  • Rising expenses and no clear view of finances

  • Didn’t know which customers were making money and which were costing them


They had reports, but the reports didn’t tell them what to do next.


The Solution: 90 Days to Financial Clarity

Hayat and his team quickly fixed the problem:

  • Customer Profit Map – showed which customers were profitable and which were not

  • Smart Spending – redirected resources to the most profitable areas

  • Better Forecasts – investor-level accuracy so the team could plan ahead


This gave Grantify the clarity they needed to make smart decisions.


The Results: From Survival to Growth

  • Revenue grew 300% in one year

  • Operations became more efficient

  • Investors gained confidence and supported new growth


Why Hayat Amin Is Different

Hayat has over 16 years of experience helping startups and scale-ups. Some highlights:

  • Grantify – scaled revenue 171% per year, powering 65% of UK Innovate grants

  • Asoko Insight – 200% sales growth for 3 years, expanded into 9 African countries

  • Cake – built finance systems that passed 100% of PwC audits, preparing for an exit to American Express

  • Tripbod – helped prepare the company for acquisition by TripAdvisor

  • DGS – drove a $5B private equity exit


With Hayat's team at Beyond Elevation, companies get a full finance team for a fraction of the cost of hiring full-time CFOs. CEOs get strategy, clarity, and guidance to scale quickly.


Final Thoughts

In today’s fast-moving business world, having a fractional CFO who delivers clarity, not just reports, can turn survival into growth. Hayat Amin does exactly that — helping companies make smart financial decisions and grow faster.


Want strategic financial leadership without hiring a full-time CFO?

Book a call with Hayat above!

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